Privacy Policy

Data protection information according to the data protection basic regulation (EU-DSGVO) for customers

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations and this data protection declaration.

The use of our website is usually possible without providing personal data. As far as personal data (e.g. name, address or e-mail addresses) is collected on our pages, this is always done on a voluntary basis, as far as possible. This data will not be passed on to third parties without your express consent.

We would like to point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.

Status: 15.05.2018

The following data protection notices provide you with an overview of the processing of your personal data and your rights as a customer of Heinrich Eggersmann Futtermittelwerke GmbH (hereinafter referred to as "Eggersmann", "we", "us") in accordance with the provisions of the new basic data protection regulation (EU-DSGVO), which will apply from 25 May 2018.

1. person responsible for data processing and contact 

This data protection information applies to data processing by us as the responsible party and, if applicable, also as the processor of the order:

Heinrich Eggersmann Futtermittelwerke GmbH, Bruchweg 11, 32699 Extertal, Germany Email: Phone: +49 (0)5751 1793-0 Fax: +49 (0)5751 1793-1

You can contact our company data protection officer as follows:

Heinrich Eggersmann Futtermittelwerke GmbH, Friederike Eggersmann, Data Protection Officer, Bruchweg 11, 32699 Extertal, 05751-1793-0, 05751-1793-19,

2 Which personal data do we collect and store? 

We process data which we receive from you directly in connection with our business relationship, for example in the context of an offer inquiry and the concrete placing of an order as well as the provision of our services.

Specifically, we process the following data:

- Name, address, e-mail address (other customer master data if applicable) - Correspondence (correspondence with you)

Additional for sales talks:

- sales minutes

In connection with customer contracts / in the activation of customer accounts additionally:

Account details, complete application documents (if applicable with bank confirmation, data protection confirmation), if applicable data concerning creditworthiness and EU sanctions list for the prevention of money laundering and terrorism, if applicable data concerning the beneficial owner ("WB Check")

3. for what purpose and on what legal basis are these data used?  

The collection of your data is first of all for the fulfilment of contractual obligations, in particular 

to identify you as a customer; to process and answer customer enquiries appropriately; to fulfil contracts with you as agreed; to process customer change requests (concerning the data of the respective customer); to record sales conversations if necessary; to activate customer accounts (the activation of a customer with regard to the services of Heinrich Eggersmann Futtermittelwerke GmbH is regularly only carried out when certain documents [see below under point 5.] are available. By processing the corresponding data, Eggersmann complies with its legal obligations to identify business partners. In addition, the data are required for creditworthiness checks); for invoicing; for the settlement of any claims against you that may exist.

The data processing is carried out on the basis of your order, in order to carry out services for you as a commissioned processor and is thus required in accordance with Art. 6 Paragraph 1 letter b EU-DSGVO for the purposes mentioned in the context of the execution of our contracts and the appropriate fulfilment of the business relationship.

The data processing is also based on the service actually provided. Further details can be found in the respective contract documents and terms of business.

Insofar as you have given us your consent to process personal data for specific purposes (e.g. receipt of the newsletter), data processing is lawful in accordance with Art. 6 para. 1 lit. a EU-DSGVO. Any consent you have given can be revoked at any time.

4 Who will my data be passed on to?

Your customer data will not be passed on to third parties or transferred in any other way without your consent. Exceptions to this are transmissions of personal data to state institutions and authorities as well as private holders of rights on the basis of legal regulations or judicial or official decisions as well as the transmission to state institutions and authorities in the case of attacks on our legal assets for the purpose of legal or criminal prosecution. The legal basis for this processing of your personal data is Art. 6 para. 1 sentence 1 lit. c EU-DSGVO (fulfilment of a legal obligation).

In addition, we will also act on your behalf - depending on the specific assignment - in the context of credit assessment, SEPA payment processing, in accordance with Art. 28 EU-DSGVO and conclude agreements on order processing with you as our customer. In order to fulfil the obligations arising from the order processing agreements with you, we make use of the services of external service providers to whom personal data is passed on on the basis of corresponding order processing agreements. We would like to point out that you, as our client, remain the responsible party with regard to your personal data and the personal data of your end customers in accordance with the EU-DSGVO.

5 How long will my data be stored?

Unless otherwise stated in the other provisions of this notice, we will store the personal data obtained from you in connection with our business relationship only as long as this is necessary for the fulfilment of our contractual (e.g. competitions) and legal obligations. Afterwards, we will delete these data.

In addition, we store your customer data only to the extent and to the extent that we are obliged to do so due to mandatory legal, e.g. commercial or tax retention obligations. If we no longer need your data for the purposes described above, it will be stored only temporarily during the respective legal retention period and will not be processed for other purposes.

6. what are my rights as a data subject?

You have the right:

- to revoke any consent you may have given us at any time in accordance with Art. 7 Par. 3 EU-DSGVO. As a result, we may no longer continue to process the data which was based on this consent in the future;

- in accordance with Art. 15 EU-DSGVO, to request information about your personal data processed by us. In particular, you may request information on the purposes of processing, the category of personal data, the categories of recipients to whom your data have been or will be disclosed, the planned storage period, the existence of a right of rectification, erasure, restriction of processing or opposition, the existence of a right of appeal, the origin of your data if not collected by us, and the existence of automated decision making including profiling and, where applicable, meaningful information on the details of such data;

- in accordance with Art. 16 EU-DSGVO, immediately demand the correction of incorrect or incomplete personal data stored by us;

- in accordance with Art. 17 EU-DSGVO, to demand the deletion of your personal data stored with us, unless processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;

- pursuant to Art. 18 EU-DSGVO, to demand the restriction of the processing of your personal data insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you refuse to delete it and we no longer require the data, but you require it for the assertion, exercise or defence of legal claims or you have lodged an objection to the processing pursuant to Art. 21 EU-DSGVO;

- in accordance with Art. 20 EU-DSGVO, to receive your personal data that you have provided us with in a structured, common and machine-readable format or to request that it be transferred to another responsible party and

- complain to a supervisory authority in accordance with Art. 77 EU-DSGVO. As a rule, you can turn to the supervisory authority at your place of business. 

7. right of objection

If your personal data are processed on the basis of legitimate interests pursuant to Art. 6 (1) sentence 1 letter f EU-DSGVO, you have the right to object to the processing of your personal data pursuant to Art. 21 EU-DSGVO, provided that there are reasons for doing so arising from your particular situation.

If you wish to exercise your right of objection, simply send an e-mail to

Privacy policy for the use of Facebook plugins (Like-Button)

Our pages integrate plugins from the social network Facebook, provider Facebook Inc. 1 Hacker Way, Menlo Park, California 94025, USA. You can recognize the Facebook plugins by the Facebook logo or the "Like Button" ("Like") on our site. An overview of the Facebook plugins can be found here:

When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited our site with your IP address. If you click the Facebook "Like-Button" while you are logged in to your Facebook account, you can link the contents of our Pages on your Facebook profile. This allows Facebook to associate your visit to our Pages with your user account. We would like to point out that we, as the provider of the Pages, have no knowledge of the content of the transmitted data or its use by Facebook. You can find more information on this in the Facebook privacy policy at

If you do not want Facebook to be able to assign visits to our Pages to your Facebook user account, please log out of your Facebook user account.

Privacy policy for the use of Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Analytics uses so-called "cookies". These are text files which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

However, in the event that IP anonymisation is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before this happens. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. The IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:

Alternatively, by clicking on this link, you prevent Google Analytics from collecting data about you within this website. By clicking on the link above, you download an "opt-out cookie". Your browser must therefore allow the storage of cookies for this purpose. If you delete your cookies regularly, you will need to click on the link again each time you visit this website.

Privacy policy for the use of Google +1

Our pages use functions of Google +1, provider is Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

Collection and dissemination of information: The Google +1 button allows you to publish information worldwide. The Google +1 button allows you and others to receive personalized content from Google and our partners. Google stores both the information that you gave for a +1 content and information about the page you viewed when you clicked on +1. Your +1 may be displayed as clues along with your profile name and photo in Google services, such as search results or your Google Profile, or elsewhere on websites and ads on the web. Google records information about your +1 activity in order to improve the Google services for you and others. In order to use the Google +1 button, you must have a public Google profile that is visible worldwide and must contain at least the name chosen for the profile. This name is used in all Google services. In some cases, this name may also replace another name that you used when sharing content through your Google Account. The identity of your Google Profile may be displayed to users who know your email address or have other identifying information about you.

Use of information collected: In addition to the uses described above, the information you provide will be used in accordance with the applicable Google Privacy Policy. Google may publish aggregated statistics about +1 activity of users or share these statistics with users and partners, such as publishers, advertisers, or affiliated websites.

Google Remarketing

This website uses the remarketing or "Similar Audience" feature of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google"). This allows you to be targeted with advertisements by displaying personalized and interest-based ads when you visit other web pages on the Google Display Network. "Google Remarketing" or the function "Similar Target Groups" uses so-called "cookies", text files that are stored on your computer and which enable an analysis of your use of the website. These text files are used to record your visits and anonymised data on the use of the website. Personal data is not stored. If you visit another website in the so-called "Google Display Network", you may be shown advertisements that most probably take into account product and information areas previously called up on our website.

You can prevent "Google Remarketing" or the "Similar Target Groups" function by preventing the storage of cookies through an appropriate setting in your browser software. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: You can also disable the use of cookies by third parties by going to the Network Advertising Initiative's opt-out page at and following the opt-out instructions provided there. Google's Remarketing Privacy Policy with additional information can be found at

Google Adwords Conversion Tracking

This website uses the "Google AdWords conversion tracking" feature of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google"). Google AdWords Conversion Tracking uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site when they click on a Google ad. The cookies are valid for a maximum of 90 days. Personal data will not be stored. As long as the cookie is valid, Google and we as website operators can recognise that you have clicked on an advertisement and have reached a certain target page (e.g. order confirmation page, newsletter registration). These cookies cannot be tracked across multiple websites by different AdWords participants. The cookie is used to generate conversion statistics in "Google AdWords". These statistics record the number of users who have clicked on one of our ads. They also count how many users have reached a target page that has been tagged with a "conversion tag. However, the statistics do not contain any data with which you can be identified.

You can prevent cookies from being stored on your hard drive by selecting "do not accept cookies" in your browser settings (in MS Internet Explorer under "Tools > Internet Options > Privacy > Settings"; in Firefox under "Tools > Settings > Privacy > Cookies"); however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. By using this website, you agree to the processing of the data collected about you by Google in the manner described above and for the aforementioned purpose. Further information on how Google uses conversion data and the Google privacy policy can be found at:,

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

- Browser type/ browser version

- Operating system used

- Referrer URL

- Host name of the accessing computer

- Time of the server request

These data cannot be assigned to specific persons. A consolidation of this data with other data sources is not carried out. We reserve the right to check this data subsequently if we become aware of concrete indications of illegal use. 


The Internet pages partly use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and safer. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser the next time you visit us.

You can set your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or in general, and to activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

Contact form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.

Contradiction advertising mails

We hereby object to the use of contact data published within the scope of the imprint obligation to send advertising and information material not expressly requested. The operators of this website expressly reserve the right to take legal action in the event that unsolicited advertising information is sent, for example by spam e-mails.

Newsletter data

 If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. You give us your consent for the use of your data. Further data will not be collected. We use these data exclusively for sending the requested information and do not pass them on to third parties.

You can revoke your consent to the storage of the data, the e-mail address and its use for sending the newsletter at any time, for example by clicking on the "unsubscribe" link in the newsletter.

Additions Eggersmann Shop

Our company automatically collects and stores "log files" on our server, which your browser sends to us. These are:

- Browser type/version

- Operating system used

- visited sites

- Referrer URL (the previously visited page)

- Host name of the accessing computer (IP address)

- Time of the server request  

These data cannot be assigned to specific persons by the employees of our company. A consolidation of this data with other data sources is not carried out. Furthermore, this data is deleted immediately after a statistical evaluation.

Personal data is only collected if you voluntarily provide us with this information when ordering goods, opening a customer account or in the context of a general inquiry. We use the data you provide without your separate consent exclusively for the fulfilment and processing of your order or your inquiry. With the complete processing of your inquiry or contract, your data will be blocked for further use and deleted after the expiry of the tax and commercial law regulations, unless you have expressly consented to the further use of your data.

Your data will be passed on to the shipping company commissioned with the delivery, as far as this is necessary for the delivery of the goods. For the processing of payments, we will pass on your payment data to the credit institute commissioned with the payment.

Your interests worthy of protection are taken into account in accordance with the statutory provisions.

Our Internet pages use so-called cookies in several places. They serve to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit.

We cannot guarantee the security of data transmitted to us unencrypted (e.g. by e-mail or the contact form) via the Internet. The transmission of data within the scope of online orders is carried out using SSL encryption and corresponds to the current state of the art. 

You have the right to receive information free of charge at any time about the data stored concerning your person, its origin and recipients, the authorization, blocking or deletion of data, as well as the revocation of consents granted and the purpose of data processing.  

Please address requests for information, enquiries and objections to data processing or notifications to correct your data to 

Heinrich Eggersmann Futtermittel GmbH

Bruchweg 11 

D-32699 Extertal